SAURO, J. 2012. 7 Core Ideas About Personas And The User Experience [Online]. Measuring Usability. Available: http://www.measuringu.com/blog/personas-ux.php [Accessed 11 Oct. 2015]
There is a article which clearly presents the key points about the personas.
- What is a persona?
When it comes to User Experience (UX), a persona takes on a specific meaning. “In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way (William et al.2010).”
A user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases, personas are synthesized from data collected from interviews with users. They are captured in 1–2-page descriptions that include behavior patterns, goals, skills, attitudes, and the environment, with a few fictional personal details to make the persona a realistic character. For each product, more than one persona is usually created, but one persona should always be the primary focus for the design.(From: wikipedia: https://en.wikipedia.org/wiki/Persona_%28user_experience%29)
- What are the core ideas about personas?
- Personas predate UX Research
- Persona is not a hypothetical customer
- A person ≠ Customer
- Personas answer specific questions
- Personas provide benefit for UX research
- Don’t overdo persona process
- Opinions are good, motivition is better
- What dose the persona look like?
User Experience Mapping
ADAPTIVE PATH. 2013. Guide to Experience Mapping [Online]. Adaptive Path. Available: http://www.adaptivepath.com/ideas/our-guide-to-experience-mapping/ [Accessed 14 Sept 2014].
Here is another reading source to help us to create a good experience for users – the User Experience Mapping. I think this method will usually be used at the very begining of the design process, because the map will finally guide us to find the oppotunities and user needs.
- What is user experience mapping?
Experience mapping is a strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your organization, and the map helps build seamless customer experiences (Patrick, 2013).
- What is the value proposition?
- Creat a share frame of reference
- Build knowledge across channels
- Identify opportunity
- Distribute key customer insights
- For further organizational evolution
- What is the four-step process of experience mapping?
- STEP1: UNCOVER THE TRUTH
- The Building Blocks:
Doing / Thinking / Feeling + Place / Time / Dvices / Relationship…
- Quantitative Data
- Qualitative Data
- STEP2: CHART THE COURSE
- Set the context
- Organize yourselves
- Make a rough map
- STEP3: TELL THE STORY
- Have a point of view
- Consider your audience
- Design for impact
- Sketching your story
- STEP4: USE YOUR MAP
- Embracing Complexity
- Insignts to Action
- Uncharterd Territories
- What dose the experience mapping look like?